Maximpact Blog

Earth Day 2018 Targets Plastic Pollution

PlasticBeachIndonesia

Celebrated on Sunday, April 22, this year’s Earth Day theme is End Plastic Pollution. Poisoning marine life, disrupting human hormones, littering beaches, clogging waste streams and landfills – waste plastics threaten to overwhelm the planet.

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UN Defends Rights of Environmental Defenders

Attackers

UN Environment is making a stand against the ongoing threats, intimidation, harassment, and murder of environmental defenders around the world, with the establishment of the new UN Environmental Rights Initiative

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Pacific Gyre Could Be Plastic-Free by 2028

TurtleEntangled

A new ocean cleanup prototype is being deployed on the North Sea today. With it the nonprofit The Ocean Cleanup prepares to launch the first ocean plastics cleanup system in the Great Pacific Garbage Patch this summer.

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Restoring Ruined Lands Reverses Trail of Misery

Excessive erosion on the U.S. Prairie. An inch of soil can take hundreds of years to form, but it can be swept away in a few seasons. Sediment loads in rivers silt up fish spawning beds, degrade drinking water quality, and cause silting of productive estuaries and reservoirs. March 27, 2017 (Photo by Rick Bohn / U.S. Fish & Wwildlife Service) Public domain

Human activities are degrading lands throughout the world, undermining the well-being of billions of people, driving mass migrations and violent conflicts, species extinctions and climate change, finds a new comprehensive assessment.

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Water Advocates Initiate Decade of Action

CleanWaterBenin

“Quite simply, water is a matter of life and death. Our bodies, our cities, our industries and our agriculture all depend on it, said UN Secretary-General António Guterres Thursday on World Water Day.

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Wildlife Lives When Locals Are Paid

TigerLaos

An ecotourism strategy based on “direct payments,” to local people for the amount of wildlife seen by tourists, has resulted in a reduction in illegal hunting and an increase in wildlife sightings in a national protected area in Laos…

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Waste Management and its Challenges

Waste Management and its Challenges

To manage waste in an effective way appears to be one of the greatest challenges facing humanity and the planet. The ongoing trend of industrialization and economic growth have resulted in increased municipal solid waste especially in cities with high population.

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Building Effective Digital Marketing Strategies

Building Effective Digital Marketing Strategies

Marketing is a social process. Although there are all sorts of metrics that can be used, data gathered, and analytics generated, marketing innovation is typically not driven by data. Data drives tactics, experience, practice and intuition drive marketing strategy. It’s not too complicated to employ marketing tactics, but it’s very difficult to master marketing strategy. It requires time, patience, and some critical thinking ability…

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Bees With Backpacks

BeeWithSensor

Thousands of honey bees are flying around Australia and Brazil with mini sensors on their backs as part of a world-first research program to monitor their movements. The point is to capture and analyze swarm sensing data …

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Women “Make Demands That Bite”

UNWomenNasdaq

“Women are fighting to take steps that change their lives, and they are refusing to accept the practices that have normalized gender inequality, sexual misconduct, exclusion and discrimination across all walks of life,” Phumzile Mlambo-Ngcuka told the annual Commission on the Status of Women …

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How a Website Redesign Could Benefit Your Company

How a Website Redesign Could Benefit Your Company_1

In the internet age, a business is only as good as its website. Most business these days occurs on the internet via internet traffic that is generated through ad campaigns and other forms of digital marketing. It is incredibly important for businesses of all sizes to engage the online community actively and persistently. Inconsistent activity online can lead to a perfectly viable business failing faster than it started.

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