Maximpact Blog

Wildlife Lives When Locals Are Paid

TigerLaos

An ecotourism strategy based on “direct payments,” to local people for the amount of wildlife seen by tourists, has resulted in a reduction in illegal hunting and an increase in wildlife sightings in a national protected area in Laos…

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Waste Management and its Challenges

Waste Management and its Challenges

To manage waste in an effective way appears to be one of the greatest challenges facing humanity and the planet. The ongoing trend of industrialization and economic growth have resulted in increased municipal solid waste especially in cities with high population.

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Building Effective Digital Marketing Strategies

Building Effective Digital Marketing Strategies

Marketing is a social process. Although there are all sorts of metrics that can be used, data gathered, and analytics generated, marketing innovation is typically not driven by data. Data drives tactics, experience, practice and intuition drive marketing strategy. It’s not too complicated to employ marketing tactics, but it’s very difficult to master marketing strategy. It requires time, patience, and some critical thinking ability…

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Bees With Backpacks

BeeWithSensor

Thousands of honey bees are flying around Australia and Brazil with mini sensors on their backs as part of a world-first research program to monitor their movements. The point is to capture and analyze swarm sensing data …

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Women “Make Demands That Bite”

UNWomenNasdaq

“Women are fighting to take steps that change their lives, and they are refusing to accept the practices that have normalized gender inequality, sexual misconduct, exclusion and discrimination across all walks of life,” Phumzile Mlambo-Ngcuka told the annual Commission on the Status of Women …

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How a Website Redesign Could Benefit Your Company

How a Website Redesign Could Benefit Your Company_1

In the internet age, a business is only as good as its website. Most business these days occurs on the internet via internet traffic that is generated through ad campaigns and other forms of digital marketing. It is incredibly important for businesses of all sizes to engage the online community actively and persistently. Inconsistent activity online can lead to a perfectly viable business failing faster than it started.

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Making Zero Global Deforestation a Reality

CathedralGrove

Reporting on the status and trends of the world’s forest resources just got easier with a new online tool linked to Google Earth Engine launched this week by the UN Food and Agriculture Organization (FAO).

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Impact Investing Grabs University Attention

Impact Investing Grabs University Attention

Many of the world’s most prestigious universities are pooling their wisdom in a new alliance to “help scale-up the green finance sector.” One of their first considerations is impact investing – measuring social impact alongside business results.

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Lively Carbon Markets Promise Cooler Earth

Lively Carbon Markets Promise Cooler Earth

Carbon emissions trading is gaining popularity in established markets and in emerging economies; in fact it now covers 15 percent of all emissions globally, finds the International Carbon Action Partnership’s new report on emissions trading activity in 2017.

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Snakes Inspire New Class of Crawler Bots

Snakes Inspire New Class of Crawler Bots

Harvard researchers have developed a robot modeled on snakeskin with soft robotic scales made using kirigami – an ancient Japanese paper craft that relies on cuts to change the properties of a material.

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EU Planes, Ships Struggle With Emissions

EU Planes Ships Struggle With Emissions

Aircraft made today are 80 percent more fuel efficient per passenger kilometer than those produced in the 1960s. But improving fuel efficiency to cut emissions and other gradual measures won’t be enough…

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Persuasive Writing: 3 Powerful Tools to Achieve Your Goals

Persuasive Writing- 3 Powerful Tools to Achieve Your Goals

Whether you’re composing a compelling e-mail or a presentation for investors, it’s crucial to write clearly, succinctly and persuasively in order to attract the interests, and impress your readers. Writing is one of those tricky activities, simple to set ambitious goals on but hard to do.

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More Than a Kind Heart

SchwabNaqvi

To want to be a social entrepreneur, a kind heart is not enough for millennials. They need to feel confident in their ability to solve social problems and feel valued by the people they want to help…

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