Maximpact Blog

Building Effective Digital Marketing Strategies

Marketing is a social process. Although there are all sorts of metrics that can be used, data gathered, and analytics generated, marketing innovation is typically not driven by data. Data drives tactics, experience, practice and intuition drive marketing strategy. It’s not too complicated to employ marketing tactics, but it’s very difficult to master marketing strategy. It requires time, patience, and some critical thinking ability…

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Strategic Planning, Project Support and M&E

A project can only be successful if all of its objectives are fully met and if the project succeeds in creating positive long term change in targeted settings. Maximpact discusses how strategic planning, project support and M&E are part of that success.

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