Maximpact Blog

Building Effective Digital Marketing Strategies

Building Effective Digital Marketing Strategies

Marketing is a social process. Although there are all sorts of metrics that can be used, data gathered, and analytics generated, marketing innovation is typically not driven by data. Data drives tactics, experience, practice and intuition drive marketing strategy. It’s not too complicated to employ marketing tactics, but it’s very difficult to master marketing strategy. It requires time, patience, and some critical thinking ability…

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Fintech Goes Green

Fintech_Goes_Green_Maximpact

A UN-backed app is transforming green finance. At the World Economic Forum in Davos in January, the UN Environment Programme and Ant Financial Services Group, the Chinese online and mobile financial services provider, unveiled the Green Digital Finance Alliance.

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