Maximpact Blog

Hotter, Drier UK Launches ‘Love Water’ Campaign

Parched fields in Somerset, England, August 6, 2018 (Photo by Steve Keiretsu) Creative commons license via Flickr.

The United Kingdom is famous for its rain, which has inspired poets as well as weather forecasters, but now the British public is being asked to help the country protect its water resources for future generations. The campaign was launched July 31 by more than 40 environmental groups, charities, water companies and regulators with the slogan “Love Water.”

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