Maximpact Blog

Impactful Empowerment: UnitedSucces

Guest contribution by Yvonne Finch, Director of UnitedSucces

When exploring the words “impact” and “empowerment” it is easy to overlook the true depth of meaning behind the potential for the words when you combine them! Exploring how women throughout the world can be positively affected so that they feel the true benefit of impactful empowerment it is important to explore why women don’t succeed or don’t proceed as fast as expected.

In business it remains a fact that there are not enough women on Boards, that access to finance for a woman to grow her business is a consistent challenge, and acceptance that a woman can juggle the roles of mother, wife, and successful career woman are still questioned.

Getting to grips with why progress seems slow is the key to unlocking the potential of “what might be”. Questions asked of women about how to survive and climb up within the world of business world evoke interesting responses and are often not related to the predicted ones. Concerns about proving competency, even though this is unnecessary, and worrying about how to move to the next level, surface from those perceived to be successful and in all cases there is no proven reality to their thoughts.

So what is wrong? What should women do to bridge gaps? What is the real challenge?

Interestingly everything is fear based. Fear from the individuals of what might happen as a result of some action. If they speak up about development needs could they be seen as incompetent or weak, or if they share their years of knowledge will their job or business be compromised?

How can fear be circumvented? Acknowledging the emotion is the first step forward and once this is accepted it is a small step to find the courage to understand the basis for the fear and to address it. This is where the open and honest support from other women can provide a platform for personal growth.

Choosing a women’s organisation whose members understand the journey being undertaken and where those members are prepared to reach out and share their expertise, life journey or skill is a proven way to overcome some of the paralysis that fear can provoke. Mentoring programmes also add an alternative dimension to understanding and individual growth.

These interventions are based on women being able to access a place of trust. A trusting environment allows individuals to grow at their own pace, safely. And it allows for feedback to be given where barriers to acceptance are negated. Seeking creative solutions to challenges through the support of another has proven to have worth.

When women make the time to engage with each other and put budget aside to join an organisation that exposes them to women in other world geographical locations, they can more easily assess the true relevance of any negative self-talk they may experience.

They can meet women who could become their informal mentors or participate in a more formalised mentoring structure and they can become mentors for others. These actions allow for bench marking of achievements and women learn that it is OK to pat themselves on the back.

Women often live exceptionally busy lives, and are known to work longer hours than their male counterparts, so they will often put themselves at the back of the queue in the opportunity of self development, as they perceive that other commitments should come first. Yet wisdom states that the journey “forward” is far longer when started from the back!

So “impactful empowerment” or “strong liberation” will result when concrete steps towards eradicating fear are achieved, and positive self belief replaces negative self perception.

About UnitedSucces

UnitedSucces is an international business organisation of carefully selected ethical women entrepreneurs. UnitedSucces believes that economically empowered women, who have a support system they can depend on, have a significantly high impact on society, through investing in improved livelihood, health and education of their families and broader communities. By supporting the needs of emerging and established female entrepreneurs, and by sharing best practices of impactful and sustainable female-owned businesses, UnitedSucces aims to empower and support future responsible female leaders assisting them to make a lasting contribution to the communities and countries they operate in. For more information visit: www.unitedsucces.com

[Image credit: United Succes]

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