Lego, the world-renowned toymaker, announced that it is on track to replace the oil-based plastic used in its iconic bricks with pricier renewable and recycled alternatives by 2032. This significant move is part of Lego’s broader sustainability efforts to reduce its environmental impact and reliance on fossil fuels.
The Danish company has been exploring sustainable materials for over a decade as part of its commitment to become more environmentally friendly. While oil-based plastic has been a key component in the production of Lego bricks for years, the company is now focused on finding alternatives that do not compromise the quality, durability, and iconic design of its products.
According to Lego, the transition to renewable plastic will involve more costly materials, but the company believes it is a necessary investment for the future. The new materials will be sourced from renewable resources, such as plant-based plastics, and from recycled materials, helping to reduce carbon emissions associated with traditional plastic production.
Lego has already made strides in sustainability, having introduced elements made from bio-polyethylene, a type of plastic derived from sugarcane, in some of its products. However, finding a complete replacement for all of its components remains a complex challenge, particularly given the durability requirements of Lego bricks.
The company has set a 2032 deadline to phase out fossil fuels entirely from its production process. Despite the higher costs associated with the switch to renewable plastic, Lego has reaffirmed its commitment to delivering the same quality of products that customers have come to expect.
Lego’s sustainability efforts are part of a broader trend among global manufacturers seeking to reduce their environmental footprints. With increasing pressure on companies to address climate change, Lego’s announcement is seen as a significant step toward a greener future for the toy industry. The company’s leadership in this area is likely to influence other manufacturers to adopt similar measures.