Whether you’re composing a compelling e-mail or a presentation for investors, it’s crucial to write clearly, succinctly and persuasively in order to attract the interests, and impress your readers. Writing is one of those tricky activities, simple to set ambitious goals on but hard to do.
Emails, reports and other types of written communication written poorly can shape a person’s perception of you, your business, or your proposal. Nailing your writing can bring a new level of clarity to your communication skill, which will increase the impact of your message and create a lasting impression. Effective written communication makes all sorts of things easier on everyone involved and much more efficient.
Very few people have the ability to write smoothly and faultlessly. Most of us face many challenges in translating our thoughts into clear written form. The good news is that everyone can learn to write clearly and persuasively. Here is how:
Top 3 Tips for Persuasive Writing
Persuasive writing incorporates a multitude of easy to learn aspects. Some are guidelines to keep in mind, while others are practical tips you can implement immediately. Check out 3 most important points every successful communication will do well.
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1. Stay on message
You know the main message of your writing. Make sure your audience does too. Well-formatted repetition will help you to achieve this. The reason information sinks in and becomes memorable varies between different people.
Make sure you express your message in as many different ways as possible. Say it directly, incorporate it into a story, use practical examples, and select a memorable quote that reinforces your message.
2. Explain why
While you may have a fantastic idea or a great product, people are much more receptive to your message if they understand why it will work. Provide an explanation that incorporates supporting information in a succinct and straightforward way.
Answer ‘Why?’ works both ways. You can also use it to address potential hurdles and objections. This allows you to preempt all the ‘Okay, but what about…’ moments before they happen.
3. Extrapolate
Once your audience understands your message and the reasons why it needs to happen, you can begin to give them a glimpse at the wonderful outcomes that will undoubtedly lie ahead.
It’s important when you paint this picture to ensure it’s firmly planted in reality. Simply creating a wonderful scenario that has a very slim chance of materializing will diminish your credibility beyond the point of no return.
Practical writing tips
When you’re writing something that needs to be persuasive it’s important to refine your writing for maximum focus. Remove any dubious punctuation or grammar. Take out any unnecessary words. Read every sentence and ask yourself if you could say the same in fewer words or in a more impactful way.
Your goal should be to say as much as possible in the fewest number of words, all while reinforcing your points in a clear and concise manner that will get the desired reaction from your audience.
You can learn a lot in a short amount of time
Whether you consider yourself a good writer, or you’re never sure whether to use ‘have’ or ‘has’, a professional writing course can have a huge impact on the quality and persuasiveness of your writing in a short amount of time. It’s an investment that will pay out for the rest of your life.
You need just ONE DAY to attain writing level that will give you confidence to express your ideas and grab the attention you deserve.
